Privacy Policy

Welcome to PrimeHomeWork ("Company," "we," "us," or "our"), operated at primehomework.com. We are a free home improvement lead generation and referral platform that connects homeowners across the United States with licensed, local contractors for services including kitchen remodeling, bathroom renovation, roofing, plumbing, pest control, solar panel installation, and related home improvement services.

This Privacy Policy applies to all information collected through our website, online forms, callback requests, phone calls, text messages, and any related services (collectively, the "Services").

By accessing or using our Services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with any part of this policy, please do not use our Services.

We collect information you provide directly to us, information collected automatically when you use our Services, and information from third-party sources.

2.1 Information You Provide Directly

When you submit a quote request, callback form, or contact us, we collect:

• Contact Information: Full name, phone number, and email address
• Service Information: The type of home improvement service requested (e.g., kitchen remodeling, roofing, pest control, solar, plumbing)
• Project Details: Description of your project, scope, timeline preferences, and best time to be contacted
• Property Information: General information about your home or property relevant to your service request
• Communication Records: Records of any phone calls, text messages, emails, or chats with our team

2.2 Information Collected Automatically

When you visit our website, we automatically collect certain technical and usage information:

Data Type	What We Collect	Purpose
Device & Browser	IP address, browser type and version, operating system, device type	Security, fraud prevention, technical optimization
Usage Data	Pages visited, time on site, links clicked, referral URL, exit pages	Analytics, improving user experience
Location Data	Approximate geographic location (city/state level, derived from IP address)	Matching you with local contractors
Call Data	Call duration, call time, originating phone number	Quality assurance, service improvement
Cookies & Tracking	Cookie identifiers, session data, advertising identifiers	Functionality, analytics, advertising

2.3 Information From Third Parties

We may receive information about you from third parties including:

• Advertising partners and marketing platforms (e.g., Google Ads, Meta/Facebook Ads)
• Analytics providers who help us understand how visitors use our site
• Third-party lead verification and data enrichment services
• Referral partners who direct traffic to our platform

We use the information we collect for the following purposes:

3.1 Providing Our Services

• To process and respond to your home improvement quote or service requests
• To connect and match you with licensed, local contractors appropriate to your project needs
• To facilitate phone calls, callback requests, and scheduling between you and service providers
• To send you information relevant to your service request, including estimated costs, service area confirmation, and contractor details

3.2 Communications

• To contact you by phone, text message (SMS), or email regarding your service request
• To send follow-up communications about your project and contractor match
• To respond to your inquiries, questions, and comments
• To send administrative notices, such as updates to this Privacy Policy or our Terms of Service

3.3 Marketing & Advertising

• To send promotional communications about home improvement services and offers (where permitted by law and with your consent)
• To display targeted advertisements through third-party platforms such as Google and Meta/Facebook
• To create lookalike audiences for advertising purposes
• To measure the effectiveness of our marketing campaigns

3.4 Analytics & Improvement

• To analyze how visitors use our website and improve our Services
• To monitor and analyze call performance and conversion data
• To detect, prevent, and address technical issues, fraud, and security threats
• To comply with legal obligations and enforce our Terms of Service

We do not sell your personal information to third parties. However, we do share your information in the following circumstances:

4.1 Service Providers and Contractors

When you submit a request for a home improvement quote or service, we share your name, phone number, service type, and project details with our network of licensed, independent contractors and service providers in your area. This sharing is the core purpose of our platform — to connect you with professionals who can address your needs.

4.2 Business Service Providers

We share information with trusted vendors and service providers who assist us in operating our platform, including:

• Call tracking and analytics providers (e.g., CallRail, RingBA)
• Email service providers for communications
• Website analytics providers (e.g., Google Analytics)
• Advertising platforms (e.g., Google Ads, Meta Business)
• CRM and lead management software
• Web hosting and cloud infrastructure providers

4.3 Legal Requirements & Safety

We may disclose your information when required by law or in good faith belief that such action is necessary to:

• Comply with a legal obligation, court order, or valid governmental request
• Protect and defend the rights or property of PrimeHomeWork
• Prevent or investigate possible wrongdoing in connection with our Services
• Protect the personal safety of users of our Services or the public
• Protect against legal liability

4.4 Business Transfers

If PrimeHomeWork is involved in a merger, acquisition, asset sale, or similar corporate transaction, your personal information may be transferred as part of that transaction. We will provide notice before your personal information becomes subject to a different privacy policy.

4.5 With Your Consent

We may share your information with third parties in other ways when you have given us your explicit consent to do so.

5.1 Your Consent

When you provide your phone number through any form on our website, you are providing your prior express written consent — as required under the Telephone Consumer Protection Act (TCPA), 47 U.S.C. § 227 — to be contacted via:

• Telephone calls, including automated dialing systems or prerecorded messages
• SMS/text messages, including automated text messages
• Email communications regarding your service request

This consent is not a condition of purchasing any goods or services. Standard message and data rates from your mobile carrier may apply to SMS communications.

5.2 Call Recording

Telephone calls with PrimeHomeWork or our affiliated contractors may be recorded for quality assurance, training, and compliance purposes. By calling us or consenting to a callback, you acknowledge and agree that calls may be recorded.

5.3 Opting Out

You may opt out of receiving text messages at any time by replying STOP to any text message you receive from us. You may opt out of phone calls by requesting to be added to our internal Do Not Call list by calling 1-800-PRO-HOME or emailing info@primehomework.com. Please allow up to 30 days for opt-out requests to take effect.

We use cookies, web beacons, pixels, and similar tracking technologies to collect and store information about your interactions with our website.

6.1 Types of Cookies We Use

Cookie Type	Purpose	Examples
Essential	Required for the website to function. Cannot be disabled.	Session cookies, security tokens
Analytics	Help us understand how visitors use our site — pages visited, time on site, traffic sources.	Google Analytics (_ga, _gid)
Advertising	Track conversions, enable retargeting ads, and measure campaign performance.	Google Ads, Facebook Pixel, call tracking pixels
Functional	Remember your preferences and provide enhanced features.	Form auto-fill, last visited service

6.2 Third-Party Tracking

We use the following third-party tracking tools on our website:

• Google Analytics — website traffic and behavior analysis
• Google Tag Manager — manages tracking scripts and conversion events
• Meta/Facebook Pixel — ad conversion tracking and retargeting
• Call Tracking Software (e.g., CallRail, RingBA) — tracks which marketing sources generate phone calls

6.3 Managing Cookies

Most web browsers allow you to control cookies through your browser settings. You can set your browser to refuse all cookies or to alert you when cookies are being sent. However, disabling cookies may affect the functionality of our website. Additionally, you may opt out of interest-based advertising through:

• Google Analytics Opt-Out Browser Add-on
• Facebook Privacy Settings
• Digital Advertising Alliance Opt-Out Tool
• Network Advertising Initiative Opt-Out

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Data Category	Retention Period	Reason
Lead / Quote Request Data	Up to 24 months	Contractor matching, follow-up service, analytics
Call Records	Up to 12 months	Quality assurance, compliance, dispute resolution
Website Analytics Data	Up to 26 months	Trend analysis, service improvement
Marketing Data	Until opt-out + 30 days	Campaign measurement, suppression lists
Legal / Compliance Records	As required by law (typically 5–7 years)	Legal obligation, dispute resolution

When your personal information is no longer needed, we will securely delete or anonymize it in a manner consistent with applicable law.

We take the security of your personal information seriously and implement a variety of technical, administrative, and physical measures to protect it from unauthorized access, disclosure, alteration, and destruction:

• SSL/TLS Encryption: All data transmitted between your browser and our website is encrypted using industry-standard SSL/TLS protocols
• Secure Data Storage: Personal information is stored on secure servers with restricted access controls
• Access Controls: Access to personal data is limited to authorized personnel who need it to perform their job functions
• Regular Security Audits: We periodically review our data collection, storage, and processing practices and security measures
• Vendor Due Diligence: We require third-party service providers to maintain appropriate security standards

Depending on your location, you may have the following rights regarding your personal information. To exercise any of these rights, please contact us using the information in Section 14.

We will respond to all legitimate requests within 30 days. Occasionally it may take us longer if your request is complex or you have made multiple requests, in which case we will notify you within 30 days.

We will not discriminate against you for exercising any of your privacy rights.

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

10.1 Categories of Personal Information Collected

In the past 12 months, we have collected the following categories of personal information:

• Identifiers: Name, phone number, email address, IP address
• Personal Records: Home address (if provided), project details
• Commercial Information: Service requested, project budget (if provided)
• Internet/Network Activity: Browsing history on our site, cookie data
• Geolocation Data: Approximate location based on IP address
• Audio/Call Data: Recordings of calls if consent is given
• Inferences: Profiles based on your preferences and service needs

10.2 Your California Rights

• Right to Know: You may request disclosure of the categories and specific pieces of personal information we have collected about you
• Right to Delete: You may request deletion of your personal information, subject to exceptions
• Right to Correct: You may request correction of inaccurate personal information
• Right to Opt-Out of Sale/Sharing: You may opt out of the sale or sharing of your personal information for cross-context behavioral advertising
• Right to Limit Sensitive Personal Information Use: You may limit our use of sensitive personal information to necessary business purposes
• Right to Non-Discrimination: We will not discriminate against you for exercising your California privacy rights

10.3 "Do Not Sell or Share My Personal Information"

While PrimeHomeWork does not sell personal information for monetary consideration, certain data sharing with advertising partners (e.g., for targeted advertising) may constitute "sharing" under the CCPA. California residents may opt out of this sharing by contacting us at privacy@primehomework.com with the subject line "Do Not Sell or Share My Information."

10.4 Submitting a CCPA Request

To submit a verifiable consumer request under California law, please contact us at privacy@primehomework.com or call 1-800-PRO-HOME. We will verify your identity before processing your request and respond within 45 days (extendable by an additional 45 days when necessary).

You may designate an authorized agent to submit requests on your behalf. The agent must provide written authorization, and we may require you to verify your identity directly.

Our Services are not directed to, and we do not knowingly collect personal information from, children under the age of 13 (or 16 in certain jurisdictions, including California). Our home improvement services are intended solely for adults.

If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us immediately at privacy@primehomework.com. We will promptly delete any such information from our records upon verification.

Our website may contain links to third-party websites, services, or platforms that are not operated by PrimeHomeWork. When you click a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services. This includes, without limitation:

• Independent contractor websites or apps
• Social media platforms (Facebook, Instagram, YouTube)
• Review platforms (Google, Yelp, BBB)
• Payment processors or financing partners
• Any site linked within our service pages or blog content

The inclusion of any link on our website does not imply our endorsement of the linked site. We encourage you to be aware when you leave our site and to read the privacy statements of each website you visit.

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices, technology, legal requirements, or for other operational, legal, or regulatory reasons. When we make changes, we will:

• Update the "Last Updated" date at the top of this Privacy Policy
• Post the revised Privacy Policy on our website at primehomework.com/privacy-policy
• For material changes, provide a more prominent notice (such as a website banner or email notification to users who have provided contact information)

Your continued use of our Services after the effective date of any changes to this Privacy Policy constitutes your acceptance of the revised policy. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us using any of the following methods. We are committed to addressing your privacy concerns promptly and transparently.

We will respond to all privacy-related inquiries within 30 business days. For CCPA requests, the response period may be extended to 45 days as permitted by California law.